Lucero is an award-winning journalist whose background includes eight years as a newspaper writer and editor in California, entrepreneurial experience in product development, marketing, public relations, retail and nonprofit management, as well as public sector service for a Hispanic lobbyist group in Washington, D.C.
For more than 15 years, Lucero has administered and directed Friends of the Arts, a State/Local partner to the California Arts Council in Butte County; and took over as a executive director for the Shasta County Arts Council in 2011. She was recently successful in establishing the True North Arts & Culture Alliance representing five north state counties – Butte, Tehama, Shasta, Siskiyou and Trinity. After five years of establishing a working relationship among arts councils, higher education and venues throughout the region, TNACA is now a recognized regional network by the California Arts Council.
It was under Lucero’s leadership that Shasta County Arts Council has teamed with key Redding cultural and civic organizations as well as the City of Redding to compete for the status of a California Cultural District. The designation was received in 2017, making Redding Cultural District one of only 14 in the State of California.